Meta Ads Expert

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About Carpe Diem

Carpe Diem is a 600+ people company working with 400+ clients to provide them with lead generation, AI automations, SaaS growth and development.

Our culture champions continuous learning and professional growth, fostering a dynamic and collaborative work environment.

Position Overview:

As we continue to grow, we're seeking seasoned Facebook Ads Experts to enhance our efforts. Experience: 3+ years hands-on experience in creating and managing Meta ad campaigns

Skills & Experience:

⁠Experience with Meta's Andromeda and creative testing framework.
Budget optimization strategies across campaign objectives
⁠Understanding of high-performing ad creative principles (hooks, native formats, UGC)
⁠Video content optimization for Reels, Stories, and in-feed placements
⁠Experience in specific niches (e-commerce, lead generation, app installs, etc.)
⁠Proficiency in leveraging AI tools for ad copy generation and iteration.
Experience with effective prompt engineering to generate conversion-focused ad copy.

Skills & Experience:

⁠Meta Pixel implementation and Conversions API (CAPI) setup
⁠ ⁠Strong analytical skills with ability to interpret creative testing data and provide actionable insights
Proficiency in attribution models and cross-platform tracking
⁠Experience with Google Analytics, or similar analytics platforms
⁠Understanding of UTM parameters and tracking structures

Additional Information:

Type: Full-Time
Shift time: 11AM to 8PM
Salary Range: Market Competitive + Performance Incentives + Bonuses + Short & Long Term Benefits

Benefits:

Monthly Performance Incentives
Quarterly Performance Bonuses
100% Remote
Interest Free Loans up to PKR 500,000

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About Carpe dIEM

Carpe Diem is a IT & Software Development company providing services to clients in North America, Europe, Australia with over 400+ Active Clients and a team of 600+ people.